I’m about to tell you something that not enough people do, customer experience is a big part of your company’s user experience. When people hear user experience they think design.
“Make that shit pretty and we’ll go from there.”
“Shut up and design and make them want to buy!”
Good design is all fine and dandy.
Yea, people see the visuals of a company’s products and services, but they fail to dig deeper.
Remember the Wizard of Oz?
They thought it was a big bad motherfucker until the curtain opened.
It was a meek motherfucker from Kansas with a bunch of theatrics.
Is that what your company is? Is that what you want it to be?
Would I want that? Hell, no.
Working on your customer service is a way to keep that from happening. Your CS or CX team keeps the machine going so customers won’t go digging into your company and pulling the curtain back.
Here’s the crazy part, I did some digging around and found out that over 60% of people stop dealing with companies with bad customer experience. That adds to bad user experience.
And companies lose money that way.
Take care of your CX team and make sure you include them in your next user experience meeting.
Ready to talk user experience? Email me.
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